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Week In Review: Gartner Says Agency AI Tools Will Be Gone by 2029, UK Committee Seeks AI Protections for Creatives, News Corp Strikes Deal with Meta

Welcome to Week In Review From new tools transforming creative work, to campaigns reshaped by automation, we track the biggest shifts at the intersection of AI, media, and marketing. This…

Tech

News Corp and Meta Strike $50m AI Licensing Deal

Agency

The FutureWeek Podcast: Daniel Hulme, Chief AI Officer, WPP

Criteo Becomes First Ad Tech Platform to Integrate With ChatGPT

Tech

Santander and Mastercard Complete Europe’s First End-to-End Agentic Payment

Week in Review

Week In Review: UK Publishers Unite to Develop Framework Against AI Scraping, Gucci Faces Backlash Over ‘AI Slop’ Ads, and WPP Announces Major Shakeup

Agency

WPP to Restructure and Cut £500m in Face of AI

Agency

WPP and Adobe Partner to Integrate Agentic AI into Marketing Workflows

What’s Coming Up

EVENT

FutureWeek Forum

April 16, 2026

Kings Place, London

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GUIDE

AI & Marketing Guide

June, 2026

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Leaders

Brands

Greg Glenday, CEO at Acast: AI and the Future of Podcast Advertising

Brands

The Future of Freelance: A Q&A with Fiverr’s Executive Director of AI Innovation

Tech

From Novelty to Necessity: 2026 Ushers in the Era of Embedded Intelligence

Agency

AI Agents Will Place Retailers Back at the Centre of Commerce

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Tech

AI Optimisation Tool Bluefish Raises $20m in Series A Funding

Bluefish, an AI marketing platform that helps brands monitor and optimise their presence in AI models, announced a $20m Series A funding round. The round was led by NEA, with…