AI Shoppers Use Brand Websites to Transact, Not to Browse, DEPT Study Finds
Brand websites are increasingly becoming a final stop for shoppers to confirm a decision already made with an AI tool, rather than a place to browse, according to a new…
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Demystifying Agentic Workflows: What They Are, Where They Add Value, And Why Guardrails Matter
In this guest article, Alexandra Balashoiu, Vice President of Product at programmatic adtech platform Onetag, distinguishes automation from true agentic workflows, identifies where agents can add value for buyers and…
