Adobe has unveiled new AI advancements in its video creating products, ahead of Sundance Film Festival.
Amongst the innovations is Firefly Boards – a collaborative ideation tool that lets teams explore visual concepts together before plugging them into Premiere for final editing.
The tool supports large language models from Google, OpenAI, and Runway, and more.
The new Object Selection and Mask tool lets users track complex subjects and a new Shape Masks feature enables facial blurring and rotoscoping, as well as precision controls for prompt-based edits and camera motion editing.
There have also been AI enhancements made to Native 3D Parametric Meshes, which will give users the capability of making 3D shapes, with new AI-powered 3D materials.
Adobe said the updates will roll out across Adobe Premiere, After Effects and Firefly Boards this week.
Making Movies with Adobe
Adobe claims that 85 percent of films in the 2026 programme were created using Creative Cloud suite, which includes Premiere Pro, After Effects, Photoshop, and Frame.io.
Adobe also revealed it is investing $10 million to support video professionals from underrepresented groups through its Adobe Film & TV Fund.
The fund will give aspiring filmmakers grants and training opportunities and will showcase films at Sundance Film Festival.
“We’re thrilled to see so many filmmakers creating their stories with Adobe’s industry leading tools,” said Deepa Subramaniam, VP of Product Marketing, Creative Professionals at Adobe.
“The creative community inspires everything we do, and we’re committed to advancing AI video tools with new innovations and investments for the next generation of storytellers.”
