One of the best things AI gives marketers is the ability to tap into global markets and reach audiences at scale. At this year’s FutureWeek Forum at BAFTA, this was one of the topics discussed by Max Lederer, Chief Innovation Officer at Hamburg-based agency Jung von Matt.
According to Lederer, AI gives marketers the opportunity to produce highly-creative and personalised content for global audiences, that still relates to consumers on an individual level – something we haven’t yet seen at this scale.
