In Cannes, FutureWeek caught up with Nathalie Lethbridge, Founder and Managing Director of Atonik, a specialist agency working at the intersection of content, monetisation, and technology.
Lethbridge highlights a growing trend: audiences today want more from content. They’re looking for context and conversation, in a way that feels relevant to them. In her view, AI is both contributing to these shifts and aiding the way advertisers respond to new audience desires in a number of ways.
