DoubleVerify, an ad verification and media company, has released a report on how AI is changing the advertising industry, from workflows to campaign management.
The company released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising Report. This report, the first of its kind, surveyed nearly 2,000 marketing and advertising professionals along with DoubleVerify’s own data from its intelligence platform.
The report assesses the roles AI plays in the industry, and found that AI usage in campaign activation had a 32 percent increase from last year, which was the largest increase among all workflow tasks.
More agencies adopted AI for bidding and mid-flight optimisation in 2025, with a 12 percent increase year-over-year. AI was also used more frequently to assist with summarising media briefs (11 percent increase) and dynamic creative optimisation (8 percent increase).
Overall, 91 percent of marketers are using, or plan to use AI or automated tools for bidding – to “support campaign performance and streamline operations.”
AI and Digital Advertising Workflows
Double Verify’s report outlined the priorities of marketers in the AI age. These included automating time-consuming tasks, more mid-flight optimisation, eliminating repetitive processes, brand-aware AI tools, and protecting return on investment (ROI).
Campaign managers spend 26 percent of their time, or over 10 hours a week, on tasks such as manual optimisation, budget allocation, and adjusting performance thresholds; DoubleVerify’s research revealed.
Carrying out this work costs agencies over $17,000 annually, the company shared. AI is helping marketers cut down on the amount of time spent managing campaigns.
DoubleVerify has its own set of AI tools, including Scibids AI. This solution is designed for campaign optimisation, such as giving brands a platform to manage factors like cost efficiency and campaign impact.
“As the media landscape becomes more fragmented and fast-moving, marketers are embracing AI to reclaim control and drive more intelligent, outcome-based campaigns,” said Mark Zagorski, CEO of DoubleVerify. “This shift isn’t just about automation, it’s about enabling smarter strategies that yield tangible returns on investment.”
