Apple is planning to launch its own AI-powered search tool next year, according to reports from Bloomberg.
The tech giant, which has largely trailed behind competitors when it comes to AI development, would be in direct competition with ChatGPT-parent OpenAI and Perplexity, who both have a stake in the AI engine market.
US startup Perplexity launched its own browser ‘Comet’ a few months ago. It was reported shortly after that OpenAI was developing its own AI browser. So far, OpenAI has introduced Operator, an agent that can go to the web to perform tasks for you independently.
Apple has reportedly named the answer engine ‘World Knowledge Answers’, and is set to be integrated into the tech giant’s Siri voice assistant. Bloomberg also reports the tech could be added to Safari and Spotlight browsers.
Reportedly, Apple could turn to Google’s LLM to power the search engine, with Google’s tech already set to underpin Siri.
This week, in Google’s antitrust lawsuit, a US judge said that, with small tweaks, Apple was allowed to keep Google as a default search engine on its devices.
Apple appears to be eyeing AI reinforcement as its share prices slide. Despite being competitors, the move to partner with Google will further cement deepening ties with the other tech giant.
The collaboration will enable Siri to produce AI summaries with mixed media, such as text, images, and video.
