As Gen AI continues to reshape creative industries, an important question emerges: does the audience notice, and more importantly, does it matter to them? While AI tools become more widespread, opinions vary on whether viewers and users value human-made authenticity or are drawn more to compelling content, regardless of how it was created.
At FutureWeek Forum, Paul Kerrison, Head of Generative AI Innovation at ITV and Charlotte Bunyan, Managing Director at Arq share their perspectives on whether audiences embrace, reject, or feel indifferent toward AI-produced content.
