Posts by Serena Haththotuwa

Week in Review

Week In Review: OpenAI Tests Conversion Tracking in ChatGPT, IAB Sets AI Commerce Media Playbook, and Tesco Partners with Adobe

Agency

Podcast: Polly Barnfield OBE, CEO at Maybe and James Walkinshaw, MD at Liganova Mash

Brands

Tesco Partners with Adobe to Power AI-Driven Personalised Marketing

Tech

Equativ Integrates AI-Powered Creative Enhancements into Maestro Platform

Week in Review

Week In Review: Le Monde CEO Urges Publishers to Take AI Licensing Deals, Tesco Trials AI Shopping Assistant, Microsoft & Publicis Expand Partnership

Agency

Microsoft Taps Publicis Groupe as Media Agency to Power Agentic AI

Tech

OpenAI Report Suggests Four-Day Week In Face of AI Productivity Gains

Media

CNN International Commercial Develops Agentic Trading Infrastructure

Week in Review

Week In Review: Perplexity Accused of Sharing Data with Meta and Google, Volkswagen Builds GenAI Pipeline and Meta Introduces AI ‘Trending Ads’

Tech

Perplexity Accused of Sharing Data with Meta and Google

Brands

A Third of Consumers Would Purchase Through AI Tools, Says Kantar Study

Brands

Volkswagen Group Builds GenAI Pipeline with AWS

Brands

Sharon Braude, Global Group Director MarTech, Virgin Active: Winning and Retaining Customers with AI

Brands

Gap Taps Into Google’s Universal Commerce Protocol

Week in Review

Week In Review: Sephora Pilots App in ChatGPT, Shopify Helps Brands Surface in LLMs, and OpenAI Shuts Down Sora and Cancels Disney Deal

Brands

Over Half of Consumers Blame Brands When AI Hallucinates Product Info

Tech

OpenAI Shuts Down AI Video Tool Sora and Cancels Disney Partnership

Media

News/Media Alliance Strikes Content Licensing Deal with Bria AI

Agency

Dentsu’s Synthetic Audience Tool: A Conversation with Ben Gott, President, Data & Tech

Media

Google Experiments Rewriting News Headlines with AI