In the marketing world, AI is no longer a novelty, especially when it comes to content creation. From auto-generated copy to image generation, we’ve all seen the wave. But what happens when we look beyond the obvious use cases? That’s where things get interesting.
Dave Meeker, Head of AI Innovation at Monks, S4 Capital’s digital operating brand Monks. Known for blending creative strategy with technology, Monks is working at the edge of what AI can do, going beyond just making content.
FutureWeek caught up with him in Cannes, where he shared how Monks is helping brands evolve into agile, real-time organisations, what the next shift in AI model development could look like before the year’s end, and why the conversation around AI needs to evolve past the usual “efficiency gains” narrative.
