The graphic design platform Canva has launched a re-vamp of its platform to be more AI-driven, including a conversational interface – the biggest upheaval of the tool since its launch in 2013.
The new platform, dubbed Canva 2.0, will let users generate editable AI designs, generated from a single prompt, enabling ideas and briefs to be created in conversational language.
The reinvented Canva has been positioned for marketing campaign development, internal communications, data organisation and content creation.
The primary features included in the revamped platform are its conversational interface – which is the backbone of most GenAI interfaces –, AI agents that can apply tools autonomously, object intelligence that lets users edit individual elements of a design, and memory that enables brands to automatically apply brand guidelines across creations.
The new features are powered by the company’s proprietary AI foundation model Canva Design Model. Canva said in a statement: “Our mission at Canva has always been to empower the world to design. When we started out a decade ago, that meant bringing complex and fragmented software into one simple, easy-to-use platform where anyone could bring their ideas to life.”
Canva 2.0 has also announced new workflows including connectors to Slack, Gmail, Google Drive, Notion, Zoom and HubSpot.
Users will now be able to automate recurring tasks, gather research from the web, and generate structured spreadsheets, budget timelines, and calendars.
Canva’s Biggest Product Overhaul to Date
Canva reached $4 billion in annual revenue for 2025 and is the world’s third most used GenAI product behind Google Gemini and Chinese LLM DeepSeek, according to research from VC firm a16z.
In recent years, Canva has used AI implementation to position itself as a major design player, particularly against its main rival, the software giant Adobe.
The company recently acquired AI video company MangoAI and AI 2D animation and design company Cavalry.
With a $42 billion valuation holding steady as rivals Adobe face significant market pressure, speaking to Capital Brief Canva co-founder Cliff Obrecht has suggested an IPO is “probably imminent in the next couple of years”.
