Brands

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Stop Retrofitting AI. Start Redesigning Your Work Altogether.

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AI an “Invisible Influencer” as 39% of Consumers Buy Directly From AI Suggestions

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Swap Launches an Agentic Storefront for Agent-Powered Shopping

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Gartner Survey: CMOs Bet Big on AI, But Most Aren’t Ready for It

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Rimmel and Max Factor Owner Partners with Pencil to Create AI Content Engine

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Why Your AI Rollout Could Be a People Problem, Not a Technology Problem

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The New Rules of Consumer Engagement: Mastercard on AI, Commerce and Trust

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Mondelēz on Embedding AI Responsibly Across a Global Brand

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How Kingfisher is Preparing for Agentic Commerce

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Tesco Partners with Adobe to Power AI-Driven Personalised Marketing

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A Third of Consumers Would Purchase Through AI Tools, Says Kantar Study

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Volkswagen Group Builds GenAI Pipeline with AWS

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Sharon Braude, Global Group Director MarTech, Virgin Active: Winning and Retaining Customers with AI

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Gap Taps Into Google’s Universal Commerce Protocol

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Over Half of Consumers Blame Brands When AI Hallucinates Product Info

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Dr. Cecilia Dones, Founder, 3 Standard Deviations: Using AI to Detect Signals of Care

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Half of Brits Think AI Will Replace Designers, According to Adobe Study

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Virgin Voyages Is Using Over 1500 AI Agents to Power Marketing and Operations

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John Lewis Invests In Enabling Product Discovery Through AI Tools

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Mark Sadler, VP Strategy at MiQ: How AI is Improving Measurement Outcomes for CTV