Brands

Brands

How Should Brands Be Using AI?

Brands

Pinterest Sees Revenue Boost From AI Ad Tools

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How Aviva’s Marketing Team Uses AI

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Zalando Creates AI Models for Ad Campaigns

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Skechers Reveals AI Stylist at Singapore Store

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NFL and Adobe Team Up for AI ‘Fan Experience’ Partnership

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Japan Airlines Partners with Jellyfish and Pencil for AI In-Flight Videos

Brands

How Do We Preserve Brand Identity in the Age of Hyper-Personalisation?

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Unilever Reveals AI ‘Digital Twin’ Tech for Product Photoshoots

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Adobe and Estée Lauder Partner Under ‘Beauty Reimagined’ Strategy

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AI Saves Marketers Four Hours a Week, Canva Report Finds

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AI Influencers Can Harm Brand Reputation, Study Reveals

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A Quarter of CMOs Fear Introducing AI, Says Gartner Study

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A Q&A with the Makers of Coca-Cola’s Controversial AI Holiday Ad

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Harrods Launches AI-Powered Digital Marketing Platform

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L’Oreal Partners With IBM Using Gen AI To Personalise Products

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Reebok Co-Founder Backs Syntilay for First AI-Designed, 3D-Printed Shoe

Brands

Snoop Dogg, Dr. Dre Use AI To Revive Frank Sinatra and Sammy Davis in ‘What If’ Gin Ad 

Brands

Inside Gatorade’s AI Strategy: Leveraging Generative Tech For Personalised Sports Gear