Media tech company LoopMe announced its collaboration with Dentsu X, Dentsu’s branding and marketing agency, on an AI-powered ‘Guaranteed Brand Outcomes’ solution.
The solution helps advertisers increase reach and impression volume by only paying for achieved results.
The technology determines the percentage of users who have seen an ad versus those who have not. Then, LoopMe can increase ad impressions and reach.
The Tool In Action
LoopMe and Dentsu X applied the solution to a campaign from Califia Farms, a plant-based beverage brand.
Using the tool, the campaign had a 28 percent brand lift and over 300,000 users experiencing positive ad-recall. The campaign also surpassed the sales benchmark by 5 times, with a 7.5 percent sales lift.
Dentsu X and LoopMe used AI predictive modelling to determine which audiences would be more inclined to engage with plant-based beverages.
The companies created a fake audience using the predictive modelling, which allowed for a higher-impact campaign.
LoopMe also partnered with Circana, an AI and market research company, to drive ROI across the campaign.
“The outcomes-based buying approach gave us the confidence to invest knowing that we would meet the objectives needed to drive our business forward in a competitive category.” said Sam McKinty, senior brand manager, Califia Farms.
