In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Dr. Cecilia Dones, Founder at 3 Standard Deviations, an AI and data consultancy that helps organisations navigate AI and analytics grounded in human centricity and responsible practices.
Building on a four-part series of articles written for FutureWeek, this conversation looks at how marketers can get the most out of their data using AI, without over-optimising or losing an emotional connection with consumers. Dones argues the key to this is having a ‘human in the loop’ who can ensure that through solving one issue, AI isn’t unintentionally creating or exacerbating another.
We also discuss:
- Identifying real signals in a world with heaps of AI-generated content
- The importance of having ‘a human in the loop’ at any point with high reputational risk
- How AI-created content changes how consumers interact with brands
- Being intentional and knowing where best to place AI
…and much more!
