The British multinational TV production company Fremantle has announced it will be launching its own standalone AI production brand called Imaginae Studios.
The RTL-owned production company, known for TV shows like American Idol, Neighbours, and Grand Designs, said the new AI studios will serve in “pushing production boundaries and driving innovation in storytelling.”
The new AI studios will operate under Fremantle’s new Chief Operating Officer, and CEO of its Europe division, Andrea Scrosati.
Imaginae Studios will be an independent label, with its own team, focusing on AI-fuelled content that Fremantle has said “reinforces the company’s commitment and investment in creative talents, ideas, [and] innovation.”
Scrosati said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art.
“The mission of Imaginae Studios will be exactly that – to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation.
“We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us to shape the future of storytelling, where your passion for content creation and the opportunities that come from innovation can truly flourish.”
