Google Releases ‘Flow’ – A New Filmmaking Tool

Google Flow

Google has announced the launch of ‘Flow’, a new filmmaking tool custom designed for the tech giant’s text-to-video platform Veo.

The new feature provides cinematic outputs that align with a user’s prompts closely. Prompting can be done in natural language, meaning filmmakers can type what vision is in their minds with everyday speech.

Key features include control over camera angles and motion, the ability to extend and visually expand existing shots, and the capacity to choose from Flow TV – a catalogue of content where prompts and techniques are visible to learn from.

Flow is the next step in Google’s VideoFX project – an experimental tool launched last year that lets users create realistic video from text descriptions, powered by Veo 2.

Flow is powered by Google’s Veo for video generation, Imagen for image generation, and Gemini for text prompting.

In a blog announcement, Google said it teamed up with filmmakers to test the product, to better understand how Flow could fit into film production workflows.

Two short films using Flow from filmmakers Dave Clark and Henry Daubrez were showcased within the blog.

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