Nearly 50 percent of Brits think AI could replace designers entirely or take over routine design tasks, according to a study from Adobe Express.
The report, which surveyed 2000 Brits and 500 freelancers, looked into what consumers value the most when it comes to branding.
Unsurprisingly, nearly two-thirds of consumers (64 percent) say good design influences whether they trust a brand or not.
Over a third of consumers – across both men (36 percent) and women (37 percent) – are happy with AI-generated branding design as long as it looks professional.
When it comes to AI being used in branding design, 35 percent worry AI makes brands feel less authentic.
Consumer Perception of GenAI Design
The Adobe research also found that generationally, Gen Z [those born 1997-2012] see AI branding as less authentic (31 percent) compared to their older counterpart Baby Boomers [those born 1946-1964] (16 percent).
With GenAI becoming more deeply ingrained in design processes – for branding, marketing and ads – brands must be cognisant of how consumers are responding to AI-generated content.
Despite some apprehension from consumers towards AI-generated ads, most advertisers currently use the tool.
According to a recent IAB report, 83 percent of ad executives report using AI in their creative process, this is up by 60 percent from the same survey a year prior.
A similar amount (82 percent) of executives also feel Gen Z and Millennial consumers feel positive about AI-powered ads – that’s nearly double the 45 percent who actually feel this way.
This illustrates a widening gap between advertiser assumptions and consumer attitudes on the use of AI in advertising, especially across generations.
