Harrods, the luxury department store in London, has partnered with marketing agency Incubeta to create an AI-powered platform devoted to its digital marketing strategy.
The marketing strategy is geared toward the UK, US, Saudi Arabia, UAE, and other markets in Asia.
Harrods said it will use Incubeta’s AI search engine to create its own solution called ‘Seamless Search’, to drive sales both in-store and online.
‘Seamless Search’ will provide real-time sales analytics to funnel ad spending toward its most successful campaigns and will prioritise expanding Harrods’ digital presence through Pay-Per-Click, Search Engine Optimisation, Paid Social, and Digital PR.
The luxury department store also said its new AI-backed strategies will encourage more traffic to the store’s online sites, through digital promotion and the use of key words, increasing the site’s visibility.
Sandra Truesdale, Head of Digital Marketing and CRM at Harrods, explained how platforms such as this one can be useful as online shopping relies more on AI tools.
“The growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today, while staying ahead of the ever-changing landscape.” she said.
