Havas Media Network (HMN) UK announced the launch of Brand Insights AI, a new tool that gives brands intelligence into how they are appearing in large language models (LLMs).
The tool scans six major AI platforms to give marketers insights into how their brand is showing up in AI chatbots.
OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini, Perplexity’s Sonar, xAI’s Grok, and Chinese model DeepSeek are the models that can be scanned by Brand Insights AI.
In today’s climate, where users are increasingly using AI chatbots to search for information, brands are having to appear online in a way that appeals to AI agents and models.
Brand Insights AI provides an overview of how brands are showing up across the six major models, including content analysis and a coverage and credibility score, giving brands better insight into the content driving AI rankings.
The tool, which is powered by the holding company’s AI operating system Converged.AI, also includes analysis of current content and optimisation suggestions on how to tailor content based on audience profiles and competitive factors.
Selling Through AI Models and Agents
In a statement, Havas referenced a recent Ipsos study that states ChatGPT is used by more than 25 percent of online users.
Many experts believe AI tools, including Google’s own ‘AI Mode’, will soon be the main way people search for information and products – making it paramount for brands to figure out ways to rank highly in AI chatbot results.
So far, this has included a shift from optimising to appear in search results (Search Engine Optimisation) to optimising to rank highly in AI chatbots, and to be picked up by AI agents. This has often been referred to as GEO (Generative Engine Optimisation).
“The way AI platforms are surfacing information is rapidly evolving,” says Paul Bland, chief digital officer, Havas Media Network UK. “With AI becoming the default interface for Search and discovery, brands need to adapt and optimise for the new discovery landscape.
“HMN’s teams powered by Brand Insights AI helps brands stay visible, relevant and competitive in the AI-driven digital landscape. It will ensure our clients are best equipped for marketing in an AI-driven future, fuelled by our operating system, Converged.AI.”
