There’s no doubt that AI chatbots are changing the way we search for, and consume, media content. Nic Newman, Senior Research Fellow at Reuters Institute for the Study of Journalism, says it’s in the interest of AI companies for media publishers to produce high-quality content to feed the AI models.
As a result, media won’t necessarily be destroyed by AI. Despite this, ‘trust’ is going to remain a major topic for publishers as AI-generated content becomes more prominent. Filmed at FutureWeek AIMM in London.
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