A new senior-level community for the leaders shaping how AI transforms media and marketing.
Today, the company behind FutureWeek is launching AIMM Forum – the AI in Media & Marketing Forum – a new, independent organisation for senior leaders navigating the impact of artificial intelligence on our industry.
AIMM Forum brings together global leaders, primarily from brands and agencies, alongside selected technology companies, consultancies and media companies. Its goal is simple: to help the industry better understand, shape and respond to what AI means for the entire media and marketing ecosystem.
Why AIMM Forum, and why now
AI is rapidly transforming how marketing is planned, created, bought, measured and governed. The pace of change leaves even the most experienced leaders with more questions than answers – and few places to discuss them openly.
AIMM Forum offers a trusted, private and collaborative environment for exactly that. It is an intimate space for AI leaders in marketing to learn from one another’s successes and challenges, share best practice and develop practical guidance.
Together, members will:
- Establish a common understanding and a forum for best practice across the industry
- Explore how AI is changing strategy, operations and decision-making, from enterprise rollouts to more niche use cases
- Share practical use cases and lessons learned from early adopters of emerging technologies
- Identify emerging risks, opportunities and ethical considerations
Who it’s for
AIMM Forum is designed for senior decision-makers across four parts of the ecosystem:
- Brands & advertisers: CMOs, digital, data and transformation leaders
- Agencies & consultancies: Media, creative, data and technology leadership
- Media companies: CTOs, advertising, creative, data and marketing leadership
- Technology companies: Strategic and product-focused leaders in AI, ad tech, martech and data
Meet the Advisory Board
AIMM Forum is guided by an Advisory Board of AI pioneers and industry leaders who have steered marketing through multiple technology revolutions.
- Daniel Hulme, Chief AI Officer, WPP
- JoAnn Stonier, Former Global Chief Data Officer, Mastercard
- Wesley Ter Haar, Co-Founder & Chief AI Officer, Monks
- Jatinder Singh, Former Global Head of Data & AI, Accenture Song
- Sharon Braude, Group Director, Marketing Technology, Virgin Active
- Leila Seith Hassan, Chief Data Officer, Digitas
- Olya Dyachuk, Global Media & Data Director, Heineken
- Lyndsay Weir, Chief of Analytics & Insights, Barilla
- Carol Chen, SVP, Brand & Marketing, ADNOC Group
- Victoria B. Lonzano, CMO, Crayola
Key focus areas
The agenda will be shaped largely by members themselves. Themes already suggested include:
- Data & Customer Intelligence
- Agentic Advertising & Marketing
- Agentic Commerce
- Measurement & Attribution
- AI Governance & Brand Trust
- AI Transformation
- AI Brand Discovery
- Content & Creativity
Across every theme, the emphasis is on honest peer-to-peer exchange – not sales-led presentations.
Upcoming events
Members will meet in person and online throughout the year, starting with our first city event in London.
- AIMM Forum London: One-day city event, The Savoy, London, 9 February 2027
- AIMM Forum Global: Three-day global forum, Spain, September 2027
- Online meetups & discussion groups: Private member sessions held monthly (see the latest schedule)
Join the conversation
AI is reshaping our industry faster than any single organisation can keep up with alone. AIMM Forum exists so that the people leading that change can work through it together.
If you’re a senior leader responsible for AI in media or marketing, we’d love to hear from you. Find out more about membership and partnership opportunities.
