Inspired Thinking Group (ITG) announced a partnership with AI and data creative performance startup Sundogs.
Through the partnership, ITG will utilise Sundogs’ AI-powered consumer insights to create content tailored more specifically to audience segments in different global markets.
ITG, which has its headquarters in Birmingham, said the alliance aligns with its own agile AI content model, which includes developing bespoke solutions at scale for clients using AI.
The marketing company announced it is already working with the likes of Microsoft, Jaguar Land Rover and KFC in partnership with Sundogs.
The Sundogs team includes Cannes-winning creatives, advanced data scientists, and strategic experimenters, who lend their expertise to the company’s its ad performance scoring platform.
Sundogs was founded by Ben Jones, who previously established Unskippable Labs at Google, and Jonathan Savitch, who led at Routehappy prior to its acquisition by ATPCO.
Jones commented on the ITG partnership: “What’s happening inside of video content is the new frontier of performance. We know more about how people take in information, what moves them, and what creates lasting business impact than ever before. Making sure that is applied at scale and speed is what makes this partnership with ITG so exciting.”
ITG focuses on helping clients streamline marketing operations. With Sundogs’ consumer insights and its own Storyteq platform – an AI-powered creative automation platform that creates content, workflows, and helps brands ensure they are compliant – the company hopes to bolster its own agile content model.
“This feels like a very natural meeting of our two companies, given Sundogs’ unique ability to enhance creative effectiveness through AI, which marries perfectly with our own AI-enabled, agile content model,” said Andrew Swinand, ITG CEO.
“Partnering with Sundogs makes us better and smarter in the way we craft content, equipping our clients with a deeper understanding of their audience, and the ability to deliver intelligent creative campaigns at speed—with each asset tailored to meet the requirements of every possible customer interaction.”
