Digital marketing company Jellyfish has unveiled an AI-powered media platform built on proprietary AI tools and agents.
The newly released platform integrates with Jellyfish’s already released Media Ops Agent to create agentic workflows for marketers.
The Brandtech Group-owned agency said it’s already been using the technology with clients, but this integration will give marketers access to all media programmes in-house.
Within the platform, users will be able to automate media research, evaluation, content strategy and activation using AI.
Jellyfish claims this will lead to an average of 65 percent faster launches, a 22 percent decrease in costs, and a 30 percent campaign performance lift – all error-free because of AI.
The platform’s release comes shortly after Jellyfish announced a rebranding in-line with its latest AI developments – this included a new logo and the tagline “Move Faster, Smarter, Together”.
The tool is the final step in a 12-month long AI transformation for Jellyfish, which has seen the London-headquartered agency upheave and change its key marketing functions in alignment with its AI ethos.
“In the last 12 months we have challenged ourselves to build and run tech that answers client needs around speed, insight, transparency, measurement, invention and cost. This latest launch is a primary example of a totally new marketing strategy – underpinned by AI,” said Nick Emery, CEO at Jellyfish.
“Our new identity reflects our ability to combine both left and right brains for progressive brands in ways that others can’t. We are about speed, outcomes and invention. As ‘Good to Great’ says you can’t invent your company identity you have to discover it. You cannot just claim to be something that you inherently are not. ‘Move Faster, Smarter, Together with AI’ is true to our entrepreneurial DNA, our amazing, inventive talent and the cutting-edge technology we develop every day.”
