Filmed at Cannes, FutureWeek sat down with Nicki Morley, Global Innovation Lead at marketing data and analytics company Kantar, to explore why AI success isn’t about treating AI as just another tool, but about asking ‘how do I embed AI into my infrastructure?’ Morley also unpacks why consumer scepticism isn’t really about AI itself, but about how brands are using it, and why human bravery and judgement remain essential to innovation — plus more.
