Meta announced it has struck deals with multiple news outlets to improve its Meta AI content across its platforms.
The partnerships will allow Meta AI to access a wider range of information to improve its AI outputs, including for global news, entertainment, and lifestyle stories.
The tech company is initially partnering with outlets including CNN, Fox News, People Inc., and USA TODAY Co. It will add more partnerships as time goes on, Meta said in a statement.
Meta AI will reference the news outlets it draws from, and will include links to the publishers’ sites. This will allow Meta AI users to get more information and allow publishers to broaden their audiences, Meta said.
Collaborating with news outlets will help the AI chatbot deliver more relevant, time-sensitive information such as news, Meta included. The company said its aim is to “improve Meta AI’s ability to deliver timely and relevant content and information with a wide variety of viewpoints and content types.”
Meta established a similar deal with Reuters last year, allowing the news publisher’s information to be used in Meta AI responses across its platforms like Facebook.
Protecting Content in the AI Age
AI-publisher partnerships have become increasingly popular as publishers adjust to audiences’ changing habits. As more people turn to AI for information, publishers like news outlets have witnessed a blow to traffic.
Some partnerships, like those within the Perplexity Publishers’ Programme (an initiative by the LLM to share revenue with publishers), aim to give publishers proper compensation when the AI chatbot uses them as a source in its responses.
In October, the AI startup launched ‘Comet Plus,’ a business model which helped publishers gain revenue based on user interactions with their content. Comet Plus partners included CNN, Conde Nast, The Washington Post, and Le Monde.
Despite these efforts, lawsuits have persisted against AI companies over claims of copyright violations. The New York Times sued Perplexity last week, alleging that the startup copied millions of its articles without permission.
