Generative AI is changing the way users search for information. This is having a knock-on effect on the way users look for the information they need and how advertisers are connecting with audiences.
In this interview, Supriya Dev-Purkayastha, Head of Media Ad Tech Solutions UK at Microsoft shares the major shifts taking place in search, and how Gen AI is has the potential of making ads more audience-centric. Filmed at FutureWeek AIMM in London.
