As GenAI moves from boardroom buzzword to everyday business tool, few sectors feel the pressure to get it right quite like FMCG — where brand trust, global scale, and consumer relationships are everything.
In this interview filmed at FutureWeek Forum, Qaiser Bachani, Consumer Experience Lead for Europe & Global Brands at Mondelēz International, shares how one of the world’s most recognisable snacking companies is navigating the AI transformation from the inside.
From how GenAI has helped power a Chips Ahoy campaign to the very human challenge of bringing teams along on the journey, Qaiser reflects on what it really takes to embed AI meaningfully across a global organisation — and why developing models with guardrails in mind and keeping the human in the loop provide sufficient checks and balances for the FMCG giant.
