Monks has announced a new partnership with customer data and AI platform Hightouch, to bring AI-powered personalisation to clients in the Asia-Pacific (APAC) region.
The S4 Capital-owned marketing, technology and consulting agency has a big presence in the APAC region, with the new partnership geared to enable a more data-driven approach for clients.
Hightouch is a US-based data and AI platform that enables marketers to run campaigns and build AI agents.
The alliance will help with challenges around having fragmented data sources, messy pipelines, and difficulties in extracting actionable insights, the agency said.
The agency also said that once ‘data readiness’ is achieved, the Hightouch Composable platform can be activated and they can start to deliver AI-powered experiences.
A Composable Customer Data Platform (CDP) is a flexible, modular approach to managing customer data. Instead of using a single, all-in-one solution, organisations can build a custom platform by integrating components such as data, storage and activation.
“Enterprises in the APAC region are setting the global pace in adopting composable customer data platforms (CDP) and AI agents for marketing. Monks is the ideal partner to help Hightouch support the rapid deployment of these technologies in the region,” said Kashish Gupta, CEO of Hightouch.
According to Monks, first-party data is important for A-use, to build trust and personalisation in marketing strategies and content.
“Our team of data architects, analysts and engineers offer services to solve this problem,” Jakub Otrząsek, SVP, Data, APAC at Monks. “Monks will work to integrate the entire data supply chain, breaking down these silos and enabling a wider, more holistic view of our client’s data.”
“Once data readiness and wide data are achieved, the Hightouch Composable platform can be applied to activate with their library of pre-built integrations and start to deliver AI-powered personalised experiences,” he adds.
