The makeup of Amsterdam-based agency DEPT is unique in that the firm comprises of 50 percent engineers. This, their size, and having only turned ten years old this year, have put the agency at the forefront of AI innovation for its clients.
In this interview with the company’s CEO Dimi Albers, we cover how DEPT’s relationship with clients is changing because of AI, the net impact AI is set to have on jobs and how DEPT is fostering a culture of positivity, and why an agency like DEPT might stand to benefit against the long-reigning agency holding companies in the current AI climate. Filmed in Cannes.
