OpenAI has released new upgrades to its chatbot ChatGPT, enabling users to shop through the chatbot, as announced by the company on social media.
The shopping feature helps users compare products related to their searches, without sponsored product recommendations.
ChatGPT will notice if a user is using the engine to search for products to buy. It will then direct the user to products by providing links.
The chatbot detects shopping intent, and can understand when a user is searching for a particular product.
The AI tool will also provide the user with pricing details, images, and product reviews.
The chatbot’s new features are available to Plus, Pro, Free, and guest users. They will be fully integrated within the next few days, according to OpenAI.
ChatGPT’s shopping assistance differs from Google’s Google Shopping service, which places sponsored product recommendations at the top of results. Yet, the OpenAI tech is far ahead of Google Gemini in app usage, with 5.8m and 1.3m downloads in March 2025, respectively.
OpenAI added additional features which expand search abilities. ChatGPT now cites its answers with multiple sources, auto-fills searches, and shows trending searches.
The AI search tool is also becoming available for use within messaging app WhatsApp. Users can get answers through phone calls or messages to 1-800-ChatGPT.
The company says ChatGPT’s memory feature will include shopping assistance for Pro and Plus users soon. This means a user’s previous conversations and searches will be utilised to provide tailored product recommendations. This upgrade will not be available to users in the U.K. or EU.
OpenAI states on their site that “any website or merchant can appear in ChatGPT search,” which encourages sellers to check that they have not opted out of the chatbot’s web crawler, so their products can be shown.
