In this latest episode of the FutureWeek Podcast, Assistant Editor Serena Haththotuwa speaks with Katelyn Taylor, Global Head of Search at WPP Media, about how tools like ChatGPT, Claude, and Google’s AI Overviews are reshaping product discovery.
Katelyn breaks down what Generative Search Optimisation (GSO) means in practice, why the old rules of Search no longer apply, and how brands can measure success now that consumers increasingly browse within AI channels instead of a brand’s online store. The conversation also explores the growing role of AI agents in shopping, and how brands are advertising to agents today.
Watch or listen to the full episode here.
