In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Polly Barnfield OBE, founder and CEO at agentic AI deployment company Maybe, and James Walkinshaw, Managing Director, at social-first creative agency Liganova Mash. The pair share how they worked together to deploy AI agents effectively across Liganova, including the creation of SPUD – an AI assistant built right into Microsoft Teams.
We discuss:
- Why measuring the effectiveness of AI tools and agents is so challenging right now.
- The cultural factors that need to be present for AI initiatives to be successful.
- Identifying the right places to put AI agents and what building that framework looks like.
- Why thinking about AI more like a team member rather than a tool is important.
- The types of agents Liganova Mash built with Maybe – including a synthetic audiences agent.
- The power of thinking about the issues AI is solving in your company, over simply what tools you should be using.
and much more…
