Software company Scope3 has released an Agentic Media Platform, aimed at publishers, ad tech platforms, curators and agencies, to enable the building and selling of agentic products.
Scope3 announced the new platform, advertised as having safety and sustainability at its core, featuring a hub for users to build and sell agentic media products.
The media platform creates a centralised hub that connects data, expert agents, custom algorithms across PMPs, programmatic campaigns and direct buys. Users also get access to third-party agents such as LiveRamp, Classify, Sy.nexus and Compliant, Scope3 announced.
Marketed as prioritising safety, sustainability and transparency, ‘Brand Standards’, a model with AI decisioning, is built on top of the platform to improve compliance, and fosters an end-to-end supply chain and transparency between a brand and publisher.
The model also offers real-time feedback from stakeholders, to monitor the outcome of content – this feedback enabling the model to improve itself as needed.
The platform is available across multiple platforms, where brands can dictate where their ads appear online.
Amazon’s demand-side platform (DSP) is the first to be integrated with the Agentic Media Platform. The customers of the e-commerce company will use Scope3’s technology to buy media.
Additionally, Index Exchange, Equativ, and MiQ have also demonstrated interest in the platform.
Scope3 is an advertising technology company that focuses on measuring and reducing carbon emissions across digital advertising supply chains to promote sustainability in the industry.
