In this episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Sharon Braude, Group Director Marketing Technology at Virgin Active, who sheds light on how the fitness institution is using AI to sift through vast amounts of data, build better personalisation, and boost retention.
This conversation looks at how Virgin Active, which uniquely sits at the intersection of in-person and online customer experience, is engaging with customers today.
We discuss:
- Deciding which customer touchpoints to place AI in
- Using agentic AI to onboard members and find new prospects
- How AI brings in, and retains, members to Virgin Active through member engagement comms
- AI being able to suggest the best ‘next move’ to attract and retain customers
…and much more.
