Sky News announced a partnership with Arc XP, a media platform and operating system developed by The Washington Post, to build up its AI repertoire.
The partnership, which is part of the broadcaster’s broader Sky News 2030 plan, aims to create a more efficient digital platform for Sky’s newsroom.
As part of the collaboration, Arc XP will supply Sky News with AI tools to improve engagement and audience experiences.
“Today’s audiences are active participants in the news experience. They expect to engage, question, and contribute,” said Matt Monahan, President at Arc XP.
This includes the development of an AI-powered search feature, which would operate as a conversational AI news discovery tool.
Arc XP currently powers The Washington Post’s Ask The Post AI chatbot – a feature that lets users access an archive of articles from the publication using conversational language.
Sky News 2030
Sky News 2030 is a five-year plan for the publisher centred around adapting to a changing media landscape. The news organisation said this includes putting an emphasis on video journalism and reaching audiences through the platforms they visit most frequently.
Sky’s 2030 plan includes a developed AI strategy, as the company sees AI as an opportunity to enhance journalism for its reporters and audiences. “In an era defined by misinformation and AI-generated content, the need for accurate, impartial, and high-quality journalism has never been greater.” Sky said in a statement.
The company aims to create “trustworthy, transparent” AI features, built upon its own verified journalism.
Sky News previously struck a partnership with search and advertising startup ProRata.ai. In this licensing deal, Sky grants ProRata.ai access to its content and receives compensation.
“Today’s audiences are active participants in the news experience.” Matt Monahan, Arc XP president, said. “They expect to engage, question, and contribute. We’re proud to partner with Sky News to innovate with AI and open new channels for dialogue that deliver more relevant, meaningful experiences to their audiences.”
