Stability AI launched Stability AI Solutions, a set of tools to assist companies with content creation.
The image and video generation platform released four solutions which are available today, each created for specialised design purposes.
Stability AI for Brand Style allows companies to generate media which aligns with a brand’s aesthetic. It considers aspects such as colour palettes and sonic identity. Stability AI for Product Photography generates multiple iterations of a product image, with the ability to modify elements such as the background, models, and lighting.
The Stability AI for Product Concepting & Design solution allows users to develop new product concepts through sketch-to-image and image-to-image technology.
Stability AI also released a solution formulated for AI-generated “human” fashion models. Stability AI for Digital Twins utilises intellectual property (IP) from brand mascots or fashion models to create “twins” for different campaigns. The new versions comply with IP usage rights, Stability said.
The company shared it is already assisting enterprises with creative production, such as generating multiple product image variations for fashion retailers and “bringing beloved characters to life in new ways” for entertainment companies.
“We believe real transformation happens when technology is built around the needs of creatives, not the other way around.” Prem Akkaraju, chief executive officer of Stability AI, said. “What’s needed is a partner, not just a platform.”
Deploying the Tools
Stability AI Solutions will be available for use in WPP’s AI-powered marketing platform, WPP Open. WPP Open gives WPP’s clients access to proprietary tools, media performance insights, and collaborative expertise across the agency. The marketing company states that it is the first large-language model (LLM) to fulfil such purposes in the industry.
Stability AI and WPP announced a partnership in March, which involves WPP using Stability’s image generation tools for marketing purposes and Stability using WPP data to improve its technology.
The tools can be deployed in other ways, such as through application programme interfaces (API) or through web-based applications.
