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audience targeting

Why AI Has Ended the Probabilistic vs Deterministic Data Debate

Week In Review: Google Tests Conversational Ads in Search, The Times Launches Synthetic Audiences for Media Planning & Publicis Acquires LiveRamp

Omnicom and Adobe Partner on AI Marketing Platform

Week In Review: OpenAI Tests Conversion Tracking in ChatGPT, IAB Sets AI Commerce Media Playbook, and Tesco Partners with Adobe

How AI Is Reprogramming Media Buying and Curation

Dentsu’s Synthetic Audience Tool: A Conversation with Ben Gott, President, Data & Tech

4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution

Comcast Creates AI Ad-Generation Platform

Fox Advertising Launches AI Media Platform

Microsoft on How Gen AI is Changing Search and Ads

Phil Rowley jpeg

Phil Rowley, Head of Futures at Omnicom on the Rise of Media Microgenres

Dentsu x GenStudio collab

Adobe and Dentsu Launch AI-Powered Content Creation Tool

Popular Articles

A Complete List of Publishers and Their AI Licensing Deals

BBC Introduces Gen AI Summary in News Stories

Runway Secures $300m Funding Following Latest Gen-4 Model

Zalando Creates AI Models for Ad Campaigns

AI Optimisation Tool Bluefish Raises $20m in Series A Funding

AI Summaries Decrease News Site Traffic by Nearly 80%

90% of Advertisers Will Be Using AI for Ad Creation by Next Year, Says IAB

South Korea Will Require AI Ad Labels To Prevent Deepfakes

Featured Posts

Week In Review: Snapchat Introduces Conversational AI Ads, X Revamps Ad Platform, and Hershey Upgrades MMM

Talpa Media Completes First Agent-to-Agent Campaign in the Netherlands

AI Voice Dubbing Could Be Key to Media Viewership Growth

Adobe Doubles Down On Generative AI With New Video And Marketing Tools

AI Companies Should Pay Publishers For Content, Keir Starmer Says

UMG Inks “Ethical” AI Deal With Stealth Startup Klay

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