UK retailer Tesco has announced a partnership with design software giant Adobe to bolster its AI-powered marketing strategy.
Tesco said the partnership would better predict what consumers want so it can present relevant content and offers to them across Tesco channels.
Tesco revealed that it will use the data from its Clubcard scheme to power the personalised AI marketing. The Clubcard loyalty programme is one of the largest in the UK. Reportedly 80 percent of UK households have a Tesco Clubcard – roughly over 23 million households.
“We can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them. Our focus is always on finding ways to surprise and delight our customers, and the partnership with Adobe gives us more ways to do that,” said Becky Brock, Group Customer Digital Transformation Director at Tesco.
A New Era for Retail Personalisation
At the centre of the partnership is a new Tesco x Adobe Innovation Lab, a collaborative innovation hub that would bring together Adobe engineers with Tesco’s in-house and tech AI teams.
The retailer revealed it would use Adobe products like Firefly Foundry– Adobe’s enterprise GenAI solution – to produce on-brand creative content that’s responsive and timely.
The deal signals a wider shift in retail towards companies not only using AI for efficiency gains, but to make more meaningful, individualised customer interactions.
Tesco also recently announced the beta trial of an AI shopping assistant that would help its app users plan meals and get personalised shopping basket recommendations. The tool would be tested in beta among employees before rolling out to customers.
