The FutureWeek Podcast: Daniel Hulme, Chief AI Officer, WPP

In the first episode of The FutureWeek Podcast, our host Serena Haththotuwa, Senior Reporter at FutureWeek is joined by Daniel Hulme, Chief AI Officer at marketing holding company WPP. The pair explore one of the most provocative questions in technology today: could AI become conscious? From autonomous agents to the controversial concept of “mindcrime” – a scenario where AI experiences suffering, we unpack the ethical and commercial implications of increasingly advanced AI, and what it all means for brands and the future of marketing.