In this episode of The FutureWeek Podcast, host Serena Haththotuwa, Senior Reporter at FutureWeek, is joined by Phil Rowley, Head of Futures at Omnicom Media Group UK. The pair dive into OMG UK’s “Destination AI” report, exploring how AI is set to transform the travel industry ‘from search bar to sun lounger’. In this conversation, the pair unpack key evolutions reshaping the traveller experience — and what it all means for brands looking to connect with audiences in an increasingly intelligent world.
We also discuss:
- The shift from transactional travel planning to truly intelligent, personalised journeys
- Why human connection remains a critical safety net — and when to hand back control
- How subtle consumer signals can unlock genuinely personalised marketing
- The surprising upside of AI: opening up entirely new destinations travellers might never have found
…and much more!
