Filmed in Cannes, FutureWeek sat down with Johnny Rohrbach, Head of Global Partnerships and Operations at Silverside AI, the AI creative agency and consultancy, to discuss how clients are embracing AI. Rohrbach covers the growing importance of staying tool-agnostic, the shift toward building bespoke models, how teams are restructuring around AI, whether consumer perceptions of AI-generated ads are evolving, and what lessons the company has drawn from its now-infamous AI-generated Coca-Cola ad that sent shockwaves through the industry and beyond.
