What’s the Biggest AI Theme at Cannes Lions 2026?

FutureWeek hit the Croisette at Cannes Lions to put one question to the people shaping the future of media, marketing, and advertising: “What is the biggest AI theme you’re seeing at this year’s Cannes?”

Featuring insights from:
🎙️ Rob Bradley, GSVP International Digital Advertising Strategy and Operations, CNN International Commercial and Warner Bros. Discovery
🎙️ Nicki Morley, Global Innovation Lead, Kantar
🎙️ Adam Roodman, GM, Yahoo DSP
🎙️ Anurag Banerjee, CEO, Quilt.AI
🎙️ Katelyn Taylor, Global Head of Search, WPP Media
🎙️ Jeff Jacobs, Partner, McKinsey & Co
🎙️ Johnny Rohrbach, Head of Global Partnerships and Operations, Silverside AI

From AI-driven creativity to the future of search, commerce, and media strategy, here’s what the leaders at Cannes Lions 2026 had to say about the trends defining the year.

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