As AI takes on more responsibility in programmatic advertising, what does that leave for the human ad trader? According to Paula Bacariza Perez, GM, Data & Strategy, EMEA at The Trade Desk, there is still a lot for media traders to do, and the role may be becoming more proactive.
Filmed at DMEXCO 2026 in Cologne, FutureWeek caught up with Bacariza Perez to explore how AI agents are changing a trader’s day-to-day, what being a good trader means now, and how to understand ‘trust’ when it comes to AI use.
