As organisations race to implement AI, a quieter and more complex challenge is emerging — getting people to actually use it.
In this interview filmed at FutureWeek Forum, Dr Alexandra Dobra-Kiel, Innovation & Strategy Director at Behave, applies a behavioural science lens to one of the most overlooked dimensions of the AI revolution: the human one.
Drawing on her expertise in how people think, decide, and change, Alexandra unpacks why so many organisations are confusing implementation with adoption — and why that distinction could be the difference between AI that transforms a business and AI that gathers dust.
