Now, consumers are using AI tools over traditional search engines more than ever. Filmed in Cannes, Katelyn Taylor, Global Head of Search, WPP Media shares the real differences between Generative Engine Optimisation (GEO) and Search Engine Optimisation (SEO), how brands can show up in Large Language Models (LLMs), the rise in importance of online communities like Reddit, if ‘zero-click search’ will arrive, and more.
