Yahoo DSP’s GM on the Risks and Rewards of Agentic AI in Advertising

Filmed in Cannes, Adam Roodman, GM at Yahoo DSP shares some of the risks around agentic trading and how Yahoo DSP is safeguarding against them, how agentic AI is helping Yahoo DSP users get to grips with the platform with less familiarity, and the risk and benefits of vibe coding and the ability of customers to build their own internal DSPs.